How can data analytics empower B2B sales in the pharma industry?
Earlier, pharmaceutical companies would invest in expensive, broad-scale product promotion via lengthy doctor visits. A recent survey suggests that 87% intend to increase their use of analytics to target spending and drive improved ROI. Some of that money is likely to go into monitoring doctors’ therapeutic tastes, geographic trends, peak prescription rates – anything that […]
How to run a successful big data Proof of Concept (PoC)
For all kinds of organizations, whether large multi-national enterprises or small businesses, developing a big data strategy is a difficult and time-consuming exercise. In fact, big data projects can take up to 18 months to finish. While a few within an organization may be very well aware of what Big Data is and what the possibilities of […]
How CloudMoyo helped a retail store chain use big data to predict revenues
Retail organizations generate massive amounts of data. Strangely enough, not many retail players are putting all this big data to its use. However, a Retail Store Chain did that and with their big data strategy, managed to take a refreshing approach in exploiting that data and deriving value from it. Never have we seen such […]
Sources of big data: Where does it come from?
Over the last five years, there has been a growing understanding of the role that Big Data can play in delivering priceless insights to an organization, revealing strengths and weaknesses and empowering companies to improve their practices. Big data has no agenda, is non-judgmental and non-partisan – it simply reveals a snapshot of activity. Yet […]
Is Big Data as a Service the hottest trend in cloud right now?
Once in a while, a technology comes along that is so disruptive and so unique that it often takes a few years before applications to make the most effective use of that technology are sufficiently developed. So it is with the advent of cloud computing and its application as a service to analyze big data. […]
Optimizing health insurance claims processing through data analytics
Traditionally, the claims processing center is an insurance payer’s largest administrative expense. Often, it’s also the most procedurally and technologically encumbered functional area. With economic and regulatory pressures escalating, insurers need solutions that drive the time and cost out of claims processing. Leading payers know they cannot wait for years-long IT projects to deliver the […]
Real-World Evidence (RWE) – Enhanced insights for pharma, payers, and patients
Advances in data collection, sensor technology, cloud-based data management and analytics capabilities have resulted in huge volume of unstructured data have helped provide control to patients/consumers and healthcare professionals in managing their health conditions. Nano technology, ingestible pills, wearables and integration of gaming into patient support programs are all currently being explored with the intent […]
Compliant healthcare in the cloud – Leveraging the Microsoft Azure platform
HIPAA-compliant cloud storage implements the guidelines of the U.S. Health Insurance Portability and Accountability Act (HIPAA). These guidelines ensure the protected health information (PHI) in a cloud is portable, available to healthcare practitioners, error-free, and has access control policies and standards in place. Regulatory Environment Overview Healthcare & Life sciences companies are quickly becoming confronted […]
Microsoft Azure – A review of the cloud platform
“Infrastructure is a big selling point for Amazon Web Services, but Microsoft is an important competitor, especially for clients who are already using the Microsoft stack. They can connect their domains seamlessly in these cases. Hybrid solutions work very well with the Microsoft Azure stack.” says Venu Machavaram, Director of Cloud Architecture at CloudMoyo in […]