Big data start-up bets on consumerization of technology

August 4, 2015: Gone is the era when enterprises both large and mid-market leveraged cloud computing and big data to cut costs. “These days the discussion is all around how analytics can be used to improve consumer engagement and consumerization of technology is paving the way,” says Manish Kedia, CEO & President, CloudMoyo.

Enterprises—largely consumer-centric brands, are using social media to study customer needs and preferences to prepare the next point of action. Clubbed with digital transformation, they are tapping technologies that can connect them directly with the customers across channels, across touch points be it direct, e-commerce, mobile, Facebook or any other.

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